The individuals who appear are for illustrative purposes. All persons depicted are models and not real patients or healthcare professionals.
Bracco is committed to partnering with patients and health care professionals to increase the utilization of Virtual Colonoscopy, also known as CT Colonography.
Virtual Colonoscopy is a fast and accurate way to screen for colorectal cancer (CRC).
Virtual Colonoscopy uses a CT scanner and imaging software to identify large precancerous polyps in the colon.¹
Studies have shown Virtual Colonoscopy is as accurate as traditional colonoscopy, but even safer—no known risk of death and virtually no risk of perforating the colon.²
Virtual Colonoscopy is minimally invasive, requires no sedation, and takes only about 15 minutes to complete.1 And Virtual Colonoscopy is a cost-effective alternative to traditional colonoscopy.³
A Virtual Flight
Through the Colon…
The images that appear are for illustrative purposes.
Why Should You Recommend Your
Patients Get Screened?
American Cancer Society
Comparing Virtual Colonoscopy
with Optical Colonoscopy and Cologuard®
*Cologuard is a registered trademark of Exact Sciences Corporation in the US and other countries.
References:
1. Mayo Clinic – Virtual Colonoscopy. Accessed Aug 5, 2025. https://www.mayoclinic.org/tests-procedures/virtual-colonoscopy/about/ pac-20385156.
2. Lin JS, Piper MA, Perdue LA, et al. Screening for colorectal cancer: Updated evidence report and systematic review for the US Preventative Services Task Force. JAMA. 2016;315(23):2576-2594.
3. Peterse EFP, Meester RGS, de Jonge L, et al. Comparing the Cost-Effectiveness of Innovative Colorectal Cancer Screening Tests. J Natl Cancer Inst. 2021 Feb 1;113(2):154-161.
4. American Cancer Society. People Ages 45-49 Are Not Getting Screened for Colorectal Cancer. Accessed Aug 5, 2025. https://www.cancer.org/ research/acs-research-highlights/colon-and-rectal-cancer-research-highlights/screening—early-detection-colorectal-cancer-studies/people-45-49-not-getting-screened-for-colorectal-cancer.html.
5. American Cancer Society. Cancer Facts and Figures. https://www.cancer.org/content/dam/cancer-org/research/cancer-facts-and-statistics/ annual-cancer-facts-and-figures/2025/2025-cancer-facts-and-figures-acs.pdf.
6. Imperiale TF, Ransohoff DF, Itzkowitz SH, et al. Multitarget stool DNA testing for colorectal-cancer screening. N Engl Med. 2014;370:1287-1297.
7. Rex DK, Boland,CR, Dominitz JA, et al. Colorectal Cancer Screening: Recommendations for Physicians and Patients from the US Multi-Society Task Force on Colorectal Cancer. Am J Gastroenterol. 2017; 112:1016–1030.
8. American College of Radiology (ACR) Virtual Colonoscopy (CT Colonography) patient brochure, 2025. https://edge.sitecorecloud.io/ americancoldf5f-acrorgf92a-productioncb02-3650/media/ACR/Files/Clinical/Colon-Cancer-Screening/CT-Colonography-Patient-Brochure.pdf.